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Dear Marketer,

Traditional "Buyer's Guides" in the dialysis industry included very little specific information about the products and services that are available from suppliers and manufacturers. These guides provided no information about specific products and services provided by the manufacturers and service companies. At best, these guides were a very limited tool for locating products and services that one might need.

In order to provide a more useful resource to dialysis providers, RenalWEB provides a format in its Dialysis Yellow Pages listings for companies to include detailed product information. RenalWEB provides all companies with a "basic" lising from information that we derive from the public domain, which includes phone numbers and web site address. When a company representative completes our Product Registration Form, the listing is expanded to include information about their specific product(s). See the example below:

"Basic" Yellow Pages Listing: "Expanded" Listing with Product Information:
       
Kidney Dialysis Machine Company Kidney Dialysis Machine Company
  (800) 555-1111   (800) 555-1111
  web site link (if applicable)   web site link (if applicable)
     

PRODUCTS: KidneyClone™ Dialysis Machines

        FEATURES & BENEFITS
     

·

Unique "tx-up" feature saves set-up time & increases patient safety

     

·

Real-time display of BP and Hct assists in preventing complications
     

·

Pediatric features now available

There are Parts A and B to the Product Registration Form. Parts A is the for product or service name. Part B is for the features of the product or service. Most companies choose to copy a few bullet points from existing marketing literature to complete Part B. An added incentive for filling out the form is that the size of your company name is doubled in font size in the category's listings. It is easiest to take a few bullet points from your existing US-market product literature which has already been approved by your regulatory people.

There are approximately 120 different product categories in the Dialysis Yellow Pages. To see the product categories that your company has been included in, select the "Companies by Alphabet" search button on the Dialysis Yellow Pages. Locate your company listing in the alphabetical listings and look under the "Category Listings" heading.

You may provide as much information as you choose on the Product Registration Form. All information will be listed at no charge to you. To ensure a complete paper trail, please complete the form that follows below. You can either:

1) print a blank form and complete it by hand, or
2) use your word processing program to complete and then print out the filled-in form.

After using either method, THE FORM MUST BE FAXED to RenalWEB at (651) 337-2221.

If you have questions or need further information, e-mail RenalWEB or call (508) 303-8101 (voice line). Thank you.

Go to Product Registration Form

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